NBC anchor Megyn Kelly’s plan to air an interview with right-wing provocateur Alex Jones has caused a firestorm to erupt on social media, but so far advertisers have remained quiet—with at least one notable exception.
J.P. Morgan Chase JPM 0.02% & Co. has asked for its local TV ads and digital ads to be removed from Ms. Kelly’s show and from all NBC news programming until after the show airs, according to a person familiar with the matter. The company doesn’t want any of its ads to appear adjacent to any promotions for the interview, the person added.
NBC declined to comment.
On Monday, Kristin Lemkau, J.P. Morgan’s chief marketing officer, questioned why Ms. Kelly would conduct the interview. “As an advertiser, I’m repulsed that @megynkelly would give a second of airtime to someone who says Sandy Hook and Aurora are hoaxes,” she tweeted.
Ms. Kelly’s interview with Mr. Jones—the radio host, founder of the Infowars website and well-known conspiracy theorist who has previously called the 2012 massacre at Sandy Hook Elementary School a hoax—is scheduled to air Sunday on her NBC News magazine show, “Sunday Night with Megyn Kelly.” Ms. Kelly left Fox News earlier this year for NBC, where her new show will be airing only its third episode this coming Sunday.
The interview drew harsh criticism from the families of victims of the Sandy Hook massacre on social media, with people using hashtags like #shameonNBC to express their outrage. The school shooting four and a half years ago left 20 children and six staffers dead.
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